Social listening for teams that reply, not just report
Enterprise social listening is built for dashboards and quarterly decks. Upfront covers the part a small team acts on: new conversations on Reddit and X, ranked, with a reply ready.
What small teams actually need from listening
| Upfront | Enterprise listening suites | Free alert tools | |
|---|---|---|---|
| Reddit and X coverage | Yes | Yes | Reddit, some X |
| Ranks posts by fit | Yes | Sentiment, not fit | No |
| Drafts a reply | Yes | No | No |
| Setup time | About 3 minutes | Days to weeks | Minutes |
| Price | $29/mo per product + X data | Hundreds per month and up | Free |
Conversations, ranked by what you can do about them
Upfront doesn't count mentions. It asks one question of every post: would a reply from your team genuinely help this person? Those come first.
- Fit score from 1 to 10
- Short reason for each pick
- Noise skipped before you see it
From listening to replying in one chat
Every ranked post arrives with a reply drafted, so the insight turns into a sent answer the same day.
Questions
How is this different from Brandwatch or Sprout Social?
Those platforms track sentiment and volume across many networks for marketing teams. Upfront focuses on Reddit and X and on one job: finding conversations you should answer and drafting the answer. It costs $29 a month for one product, +$19 for each extra one.
Is there a free social listening tool?
F5Bot sends free Reddit and Hacker News keyword emails, and Google Alerts covers the web. Upfront has a 7-day free trial. After that, X data is billed by X and the plan is $29 a month per product (+$19 for each extra).
Which networks does Upfront cover?
Reddit and X. They're where people ask for product recommendations in public and where a reply can be seen by the person asking.
Can I listen for competitors?
Yes. Add competitor names as keywords. Threads comparing tools or complaining about a competitor are often the best ones to answer.
Related
Your buyers are asking right now. Answer them honestly.
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